There are some days I come to the store by myself, and I have the best time. One of the games I like to play is "How Did Marketing Conclude 'Yep, that's a winning logo/package/color" .
Some days it’s easy. The first day I saw the Ben & Jerry’s Schweddy Balls was a no brainer highlight of the trip. A no contest winnah!
Today though…ohhhhh today. Maybe it’s the right mixture of caffeine, soccer moms, time of day, time of day in the week….who knows. I had a budget of $6.03, and the packaging was incredible today. Everything screamed BUY ME! I walked in for the first time today, like I always do on the first time, and was greeted by an endcap of “NUTS!” The bags had a cartoon pistachio on them. The pistachio character looked like Mr. Planters on meth or after his bachelor party. His whacked out smile, and cocaine eyes were telling me that these nuts were a good time. Buy these “NUTS!” and you will go fucking nuts, and need rehab.
Not sure if I would feel comfortable having him hanging out alongside Mr. Planters in my cupboard. What do you think:
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